For an important international consulting firm, the Mutika Team organized the Annual Conference in Rome. A 3 day event at the Rome Cavalieri, A Waldorf Astoria Hotel with a series of activities, tours, meetings and much more. Several WOW moments, but the fundamental one is linked to the Baths of Caracalla.
Mutika won this business out of bid which involved 2 Italian DMCs.
Our continuous search for community-oriented initiatives led us to propose to our client, a partnership with the “Soprintendenza dei Beni Culturali” (National Trust for Historic Preservation), with the aim of allocating part of the event budget to the recovery and restoration of a mosaic and two capitals of the Baths of Caracalla. This included the inauguration to the public during the Gala Night, held at the same place as a concession for the financial support shown.
The process returned to the community, the historical elements of the archaeological site not usable until then, and furthermore generated a positive externality for the local community to experience.
The event enabled to bring back to life ancient works of inestimable value, preserve them from the deterioration of time, thanks to the restoration, and return them to the community in their ancient splendor. They were made accessible to the local community, tourists, art and architecture students, who can therefore benefit from an archaeological site that still bears witness to ancestral history.
Thanks to the dedicated funds, a spin-off activity has been generated for a team of professional restorers who had the opportunity to work on public works through private funds, bringing their expertise into the field and contributing in the recovery of such valued masterpieces.
The support given to the local community was also achieved by involving numerous local suppliers into the execution of the event, including guides, transport companies, caterers, hotels, to name a few.
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